Analisis Adversity Quotient Penyanyi Indonesia di Era 80-an Dalam Menghadapi Tantangan di Industri Musik

This study aims to analyze the level of Adversity Quotient (AQ) among Indonesian singers of the 1980s in addressing the challenges of a highly competitive music industry, shifting trends, and both professional and personal pressures. A descriptive qualitative method was employed using the Adversity Response Profile (ARP), which consists of the dimensions of Control, Ownership, Reach, and Endurance. Data were collected through questionnaires and in-depth interviews with eight singers from the 1980s. The findings reveal that all respondents demonstrated AQ levels ranging from moderate to high, predominantly categorized as Climbers—individuals who are resilient, persistent, and capable of transforming adversity into opportunity. These results highlight the significant role of AQ in sustaining the careers and relevance of senior singers within the music industry. The study contributes to human resource management literature and offers new insights into mental resilience in the creative sector.