Hubungan Penggunaan Sosial Media Instagram dengan Fenomena Fear of Missing Out (FoMO) pada Generasi Z

ABSTRACT

THE RELATIONSHIP OF INSTAGRAM SOCIAL MEDIA USE WITH THE FEAR OF MISSING OUT (FoMO) IN GEN Z STUDENTS

Generation Z, who are students who have an Instagram social media account and actively use this application, have given rise to a social phenomenon called Fear of Missing Out (FoMO). The aim of this research is to determine the relationship between the use of social media Instagram and the Fear of Missing Out (FoMO) phenomenon in generation Z. This research uses quantitative research methods. The research sample was taken using a purposive sampling method with 80 respondents. This research uses the social media usage variable Instagram as an independent variable which is measured using Andrawati's (2016) Instagram usage intensity scale which is modified and arranged according to aspects of Del Bario and Fear of Missing Out as the dependent variable which is measured using the FoMO scale developed by Przybylski (2013). The results of this research show that the significance value of the Instagram usage variable (X) on the FoMO phenomenon (Y) is 0.000 < 0.05. This means that there is a significant relationship between the use of Instagram and the Fear of Missing Out (FoMO) phenomenon. Which means that Gen Z students who use Instagram social media experience the Fear of Missing Out (FoMO) phenomenon.