Pengaruh perceived quality dan perceived value terhadap repurchase intention produk daviena skincare

This research aims to determine the influence of perceived quality and perceived value on repurchase intention for Daviena Skincare products. The data used is primary and secondary data. The population in this research are consumers who have purchased Daviena Skincare products at least once. The sample in this research consisted of 100 respondents using the purposive sampling method. Hypothesis testing was carried out using the IBM SPSS Statistics 21 application. The research results showed that perceived quality had a positive and significant effect on users repurchase intention of Daviena Skincare products and perceived value had a positive and significant influence on repurchase intention of Daviena Skincare products.