Pengaruh kepercayaan merek dan kualitas produk terhadap niat beli ulang produk Bioaqua

This study aims to empirically prove whether Brand Trust and Product Quality affect the Repurchase Intention of Bioaqua Products. This study uses a quantitative approach with the population in this study being users of Bioaqua products. The sample size was taken as many as 100 respondents, with a non-probability sampling method and purposive sampling technique. The results of the study prove that (1) brand trust has a positive and significant effect on repurchase intentions, (2) product quality has a positive and significant effect on repurchase intentions. With the coefficient of determination obtained from the Adjusted R^2value of 0.538, which means that 53.8% of the repurchase intention variable can be explained by the brand trust and product quality variables while the remaining 46.2% is explained by other variables outside the scope of this study.