Pengaruh Diferensiasi Produk dan Bukti Fisik terhadap Kepuasan Pelanggan Bean Spot di Kota Palembang

Situmorang, Aditya Dame Kristian (2024) Pengaruh Diferensiasi Produk dan Bukti Fisik terhadap Kepuasan Pelanggan Bean Spot di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to see the influence of product differentiation and physical
evidence which has a positive and significant influence on Bean Spot customer
satisfaction in Palembang City. This research is quantitative research using
primary and secondary data types. The population in this research is consumers
who have consumed Bean Spot coffee with a frequency of visiting 2x. The sample
in this study amounted to 107 respondents using the method purposive sampling.
The analytical method used in this research is SPSS version 25 as the analysis tool.
The research results obtained from this research show that product differentiation
variables and physical evidence have a positive and significant influence on Bean
Spot customer satisfaction in Palembang City.
Keywords : Product Differentiation, Physical evidence and Customer satisfactions

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Diferensiasi Produk, Bukti Fisik dan Kepuasan Pelanggan
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2999 not found.
Date Deposited: 15 Apr 2024 07:44
Last Modified: 04 Aug 2026 03:04
URI: https://eprints.ukmc.ac.id/id/eprint/12187

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