PENGARUH DIGITAL LITERACY DAN FINANCIAL LITERACY TERHADAP PENDAPATAN USAHA MIKRO (Studi Pada Usaha Mikro Yang Telah Menggunakan E-Commerce Di Kota Palembang)

Valencia, Della (2024) PENGARUH DIGITAL LITERACY DAN FINANCIAL LITERACY TERHADAP PENDAPATAN USAHA MIKRO (Studi Pada Usaha Mikro Yang Telah Menggunakan E-Commerce Di Kota Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The change in consumer behavior in Indonesia from conventional shopping to
online shopping has had a big influence on micro enterprise. Therefore, this
research was conducted to determine the influence of digital literacy and financial
literacy on micro enterprise income in the city of Palembang by focusing on micro
enterprise actors who use e-commerce. The type of research used is a quantitative
approach research model by collecting data in the form of numbers. The research
sample size was 110 respondents measured using the G*Power method. Data was
collected in the form of a questionnaire and the results of this research are that
digital literacy and financial literacy have a significant positive effect on micro
enterprise.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: digital literacy, financial literacy, micro enterprise
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HG Finance
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Users 2879 not found.
Date Deposited: 14 Mar 2024 03:16
Last Modified: 01 Jul 2024 02:51
URI: https://eprints.ukmc.ac.id/id/eprint/11953

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