Pengaruh Shopee Paylater dan Diskon Harga terhadap Pembelian Implusif Di Shopee

This research aims to find out whether the Shopee Paylater and Price Discount variables affect impulsive purchases. This research is quantitative descriptive research, data collection uses a questionnaire method. The data used is primary data. The population in this study were students at Musi Charitas Catholic University. Using non-probability and purposive sampling techniques. The total sample obtained was 109 respondents from 139 respondents. The data was processed using the SPSS 27 program. The research results showed that Shopee Paylater had a significant effect on Impulsive Purchases. Meanwhile, price discounts have a significant effect on impulsive purchases.