Pengaruh Pencatatan Akuntansi dan Pengalaman Usaha Terhadap Keberhasilan Usaha Toko Bangunan Di Kota Palembang

This research aims to determine the influence of accounting records and business experience on the success of building shop businesses in the city of Palembang. This type of research is quantitative descriptive research. The data used is primary data in the form of data obtained from filling out questionnaires online and offline. The population of this research is all building shops in Indonesia with building shops in the city of Palembang as the sample. The sample determination method uses a purposive sampling technique, namely with all criteria that meet the sample criteria. The data analysis technique used is a multiple regression model by looking at the determinant coefficients, F test and t test using SPSS version 22. The results of this study show that the variables of accounting records and business experience influence the success of building shop businesses in the city of Palembang.

Keywords: Accounting Records, Business Experience, Business Success.