Pengaruh Fear Of Missing Out (FOMO) Dan Promosi Penjualan Terhadap Impulse Buying Pada Pemain Game Online Valorant Di Kota Palembang

This study aims to determine the effect of fear of missing out (FOMO) and sales promotion on impulse buying in Valorant online game players in Palembang city. The data used in this study are primary data and secondary data. The population in this study were all Valorant online game players in Palembang city. The sampling technique used was a non-probability method with a purposive sampling approach and obtained 100 samples. Hypothesis testing is done with multiple regression analysis. The results of this study indicate that partially the fear of missing out (FOMO) and sales promotion variables have a positive and significant effect on impulse buying.