PERBEDAAN KONSEP DIRI DALAM KEPUTUSAN PEMBELIAN ONLINE FOOD DELIVERY PADA GENERASI Z DAN GENERASI Y

Cecily, Karen (2023) PERBEDAAN KONSEP DIRI DALAM KEPUTUSAN PEMBELIAN ONLINE FOOD DELIVERY PADA GENERASI Z DAN GENERASI Y. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

this study aims to examine differences in self-concept in online food delivery purchasing decisions for gen z gen y. The hypotheses put forward in this study are: 1) There is no significant difference in self-concept in online food delivery purchasing decisions for gen z and gen y; 2) There are significant differences in self-concept in purchasing online food delivery decisions for gen z and gen y. The sample in this study is the age range of generation Z (1981-1996) and generation Y (1997-2012) totaling 60 people. The sampling technique used purposive sampling with the condition that it has an age range of generation z and generation y and
has used online food delivery platforms. This study uses self-concept scale and purchase decision scale. Data analysis techniques using independent sample t-test. Analysis of the data obtained that the significance value of self-concept for gen z and gen y was 0.498 (p> 0.05), and the significance value for purchasing decisions for gen z and gen y was 0.057 (p> 0.05) which means there was no significant difference to self-concept in purchasing decisions online food delivery for gen z and gen y.

Keywords: Online Food Delivery, Purchase Decision, Self Concept, Generation Z, Generation Y

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Online Food Delivery;Purchase Decision;Self Concept;Generation Z;Generation Y
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Psychology
B Philosophy. Psychology. Religion > BF Psychology > Affection. Feeling. Emotion
Divisions: Theses - S1 > Psychology Study Program
Depositing User: Users 2671 not found.
Date Deposited: 13 Sep 2023 03:22
Last Modified: 06 Oct 2023 09:34
URI: https://eprints.ukmc.ac.id/id/eprint/10649

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