PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE MELALUI SITUS TRAVELOKA

Gunawan, Andri (2018) PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE MELALUI SITUS TRAVELOKA. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

The purpose of this research is to determine whether brand image and
promotion can be affected by decision on purchasing airplane ticket online using
Traveloka. Population on this research is people who has bought or ordered
airplane ticket online using Traveloka. This sampel has been take using purposive
sampling method with criterias 17 years old above and have been made a purchase
of airplane ticket online using Traveloka, 100 respondents will be take as sampel.
This hypothesis uses multiple regression analysis with SPSS 23. As result of this
research, it shows that brand image and promotion have affect on decision of
purchasing airplane ticket online using Traveloka.

Keywords : brand image, promotion, decision of purchasing, Traveloka

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: brand image ; promotion ; decision of purchasing ; Traveloka
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Margareta Tri Oktaviyani
Date Deposited: 19 Jun 2023 04:19
Last Modified: 19 Jun 2023 04:19
URI: https://eprints.ukmc.ac.id/id/eprint/10256

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