ANALISIS PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE COOLPAD DI KOTA PALEMBANG

., Stefanie (2018) ANALISIS PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE COOLPAD DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT

The purpose of this study for analyze whether television ads influence the
purchase intention on coolpad smartphone in palembang city. Data of the analysts
is a simple linear regression analysts to determine the effects of television ads in
purchase intention of Coolpad smartphone. The objects in this research are the
citizens of Palembang who had seen the television ads of Coolpad smartphones
and live in Palembang with a sample of 100 respondents. Overall the results can
be concluded that the television advertising which is sound, music, words,
pictures, colors and movements have positive force against the interest in buying
Coolpad Cool Dual-Twice Better smartphone Palembang.

Keywords: Television ads, purchase intention, smartphone Coolpad, Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Television ads ; purchase intention ; smartphone Coolpad ; Palembang
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Margareta Tri Oktaviyani
Date Deposited: 19 Jun 2023 03:17
Last Modified: 19 Jun 2023 03:17
URI: https://eprints.ukmc.ac.id/id/eprint/10255

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