ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS BLIBLI.COM

Handoko, Erwin (2018) ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SITUS BLIBLI.COM. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT

The development of information technology and communication makes
societies are easier to online shopping. In addition factors such as trust and e-
service quality becomes an important factor in encouraging consumer purchasing
decisions. The purpose of this research is to know the influence of trust and e-
service quality on online purchasing decision at Bli-Bli.com. In this study
involving 100 respondents taken by using purposive sampling technique. The data
obtainedby questionnaire. Data analysis techniques used are the validity test,
reliability test, f test, t test, multiple linear regression. The results showed that the
variables of trust and e-service quality have a positive and significant effect on
online purchasing decisions. In testing F test, it is found that trust and e-service
quality variables together have an effect on online purchasing decision in
Blibli.com.

Keyword: trust, e-service quality, and puchasing decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: trust ; e-service quality ; puchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Margareta Tri Oktaviyani
Date Deposited: 19 Jun 2023 01:31
Last Modified: 19 Jun 2023 01:31
URI: https://eprints.ukmc.ac.id/id/eprint/10251

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