Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Green Product Ac Panasonic Alowa+ X-Tra Eco

Angkasa, Vincentia Viviani (2015) Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Green Product Ac Panasonic Alowa+ X-Tra Eco. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this research was to analyze and know the effect of brand image, quality product on impulse buying behavior. In this study, the population is all consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco. Samples taken are consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco with the total amount of 100 peoples. Analytical techniques used to process the data were validity test, reliability test, classical assumption test, and multiple linear regression analyzes that were done by using software statistical package and service solution (SPSS) version 16.00. The result are brand image has positive and not significant influence while quality product has positive and significant influence toward impulse buying behavior.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: brand image, quality product, and impluse buying
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 10 Jan 2020 05:34
Last Modified: 14 Jan 2020 02:33
URI: http://eprints.ukmc.ac.id/id/eprint/3203

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