Items where Author is "Marvin, Sharen Fernanda"

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Article

Clara, Catharina and Marvin, Sharen Fernanda and Leovani, Ega (2024) EXPLORING THE INFLUENCE OF BRAND PERCEPTION, CELEBRITY ADVOCACY, AND USER FEEDBACK ON SKINCARE PRODUCT PURCHASE CHOICES. Jurnal Keuangan dan Bisnis, 22 (2). pp. 177-194. ISSN 1693-8224

Thesis

Marvin, Sharen Fernanda (2024) Pengaruh Perceived Price, e-WOM, dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Hair Care. Undergraduate thesis, Universitas Katolik Musi Charitas.

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