Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Yamaha Mio M3 Di Kota Palembang

Oni, Ritchie Imputra (2023) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Yamaha Mio M3 Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

abstract This research was conducted with the aim of knowing the effect of product quality variables, prices on purchasing decisions for Yamaha Mio M3 products in the city of Palembang. The population in this study are buyers of Yamaha Mio M3 products in the city of Palembang. The research sample was determined using a purposive sampling technique, namely 100 respondents. The results of this study indicate that Product Quality partially has a positive on Yamaha Mio M3 Product Purchase Decisions and Price partially has no effect on Yamaha Mio M3 Product Purchase Decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product Quality; Price; Purchase Decision.
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Ritchie Imputra Oni
Date Deposited: 08 Mar 2023 03:46
Last Modified: 17 Mar 2023 07:41
URI: http://eprints.ukmc.ac.id/id/eprint/9800

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