Wijaya, Octaviani (2023) Pengaruh Perceived Value Terhadap Actual Payment Dengan Pemediasi In-App Purchase Intention. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
Abstract This study aims to analyze the effect of determinant factors of perceived value towards actual payment with in-app purchase intention of mobile games as mediator. The data study is primary data. The population is Indonesian citizens who like to play mobile games. Using purposive sampling to get 100 samples. Data analysis is done by PLS-SEM method with the help of SmartPLS 4. The results indicate that perceived playfulness and good price have significant effect on in-app purchase intention of mobile games. Meanwhile, perceived connectedness, access flexibility, and reward have no significant. Simultaneously, determinant factors of the said perceived value have significant effect on actual payment mediated by in-app purchase intention.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Perceived Value; In-App Purchase Intention; Actual Payment |
Subjects: | T Technology > T Technology (General) |
Divisions: | Theses - S1 > Management Study Program |
Depositing User: | Octaviani Wijaya |
Date Deposited: | 08 Mar 2023 02:31 |
Last Modified: | 17 Mar 2023 04:27 |
URI: | http://eprints.ukmc.ac.id/id/eprint/9782 |
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