Millenia, Maria (2023) PENGARUH STRATEGI AFILIASI LAYANAN JASA ONLINE TERHADAP KINERJA PENJUALAN. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
ABSTRACT This study aims to determine the effect of service affiliate strategy online on sales performance with business actors in the city of Palembang. The data used in this research is primary data in the form of a questionnaire filled out by the respondents. Sampling techniques in research using techniques non probability sampling with approach purposive sampling obtained as many as 90 culinary businesses in the city of Palembang. Hypothesis testing is done by simple regression analysis. The results of this study indicate that the affiliate strategy has an effect on sales performance. Keywords : Affiliate Strategy, Online Services, Sales Performance, Culinary Business in Palembang City
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Affiliate Strategy ; Online Services ; Sales Performance ; Culinary Business in Palembang City |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Theses - S1 > Accounting Study Program |
| Depositing User: | Maria Millenia |
| Date Deposited: | 08 Mar 2023 04:28 |
| Last Modified: | 27 Mar 2023 10:22 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/9777 |
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