Pengaruh Promosi Dan Harga Terhadap Minat Beli Produk Properti Residensial Di Kota Palembang Dengan Sikap Konsumen Sebagai Variabel Mediasi

Putri, Sherlyta Oktalia (2023) Pengaruh Promosi Dan Harga Terhadap Minat Beli Produk Properti Residensial Di Kota Palembang Dengan Sikap Konsumen Sebagai Variabel Mediasi. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT This study aims to analyze the influence of promotion and price variables on purchase intention with consumer attitudes as a mediating variable on residential property products in Palembang City. The data used in this study is primary data with a population of Palembang city residents. Sampling using purposive sampling method with predetermined criteria. The results of the study show that promotion and price affect the intention to buy residential property products in the city of Palembang with consumer attitudes as a mediating variable.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Promotion ; Price ; Purchase Interest ; Consumer Attitude
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Sherlyta Oktalia Putri
Date Deposited: 05 Mar 2023 06:02
Last Modified: 21 Mar 2023 07:14
URI: http://eprints.ukmc.ac.id/id/eprint/9755

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