IMPLEMENTASI PENERAPAN TARGET COSTING DAN SOCIAL MEDIA TERHADAP KELANGSUNGAN UMKM BISNIS KULINER DI KOTA PALEMBANG

Saputri, Shelina (2023) IMPLEMENTASI PENERAPAN TARGET COSTING DAN SOCIAL MEDIA TERHADAP KELANGSUNGAN UMKM BISNIS KULINER DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT This study aims to determine the implementation of target costing and social media on the continuity of culinary business in Palembang City. The population in this study is culinary business in Palembang City. The sample in this study was a culinary business owner in Palembang City, with a total sample of 111. The data analysis technique in this study is multiple regression analysis. The results of the research obtained show that the variables of target costing and social media affect business continuity. Keywords : target costing, social media, business continuity

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: target costing ; social media ; business continuity
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Shelina Saputri
Date Deposited: 17 Feb 2023 09:00
Last Modified: 14 Mar 2023 02:48
URI: http://eprints.ukmc.ac.id/id/eprint/9509

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