Ratnasari, Agatha Septianna Sri and Wijaya, Antonny and Yeniyati, Prisca (2022) RELATION BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION: DOES IT MATCH WITH UNIVERSITY VALUES. RELATION BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION: DOES IT MATCH WITH UNIVERSITY VALUES, 20 (2). pp. 287-297. ISSN 1693-5047.
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Abstract
The purpose of this research is to analyze the relation between service quality and customer satisfaction within Musi Charitas Catholic University. The result of this study will help management to improve service quality and satisfaction among the students and hopefully all variables will also fit and match with university values i.e. CHAMPION. 300 questionnaires were distributed to the students from 4 faculties using convenience sampling technique, but only 214 questionnaires available to be processed. The result shows that Service Quality 61,6% significantly have positive impact related to customer satisfaction, and the rest of it 38,4% related with other factors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Service Quality, Customer Satisfaction, Customer Values, Quality Measurement |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Journal Publications > Management Study Program |
| Depositing User: | Agatha Septiana Sri Ratnasari |
| Date Deposited: | 30 Jan 2023 03:03 |
| Last Modified: | 30 Jan 2023 03:03 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/9389 |
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