PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI JAM TANGAN DANIEL WELLINGTON

Anstonius, Yergie Puteri (2019) PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI JAM TANGAN DANIEL WELLINGTON. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2019-1522078-Cover.pdf Download (626kB)
	Text (Abstract) EM-2019-1522078-Abstract.pdf Restricted to Registered users only Download (179kB) | Request a copy
	Text (Table of Content) EM-2019-1522078-Table of Content.pdf Restricted to Registered users only Download (366kB) | Request a copy
	Text (Chapter 1) EM-2019-1522078-Chapter 1.pdf Restricted to Registered users only Download (568kB) | Request a copy
	Text (Chapter 2) EM-2019-1522078-Chapter 2.pdf Restricted to Registered users only Download (332kB) | Request a copy
	Text (Chapter 3) EM-2019-1522078-Chapter 3.pdf Restricted to Registered users only Download (320kB) | Request a copy
	Text (Chapter 4) EM-2019-1522078-Chapter 4.pdf Restricted to Registered users only Download (686kB) | Request a copy
	Text (Conclusion) EM-2019-1522078-Conclusion.pdf Restricted to Registered users only Download (184kB) | Request a copy
	Text (Reference) EM-2019-1522078-Reference.pdf Restricted to Registered users only Download (302kB) | Request a copy
	Text (Attachment) EM-2019-1522078-Attachment.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Complate) EM-2019-1522078-Complate.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Summary_id) EM-2019-1522078-Summary_id.pdf Restricted to Registered users only Download (793kB) | Request a copy

Abstract

This study aims to analyze the influence of celebrity endorser on consumer purchase intention to buying Daniel Wellington watches. The population in this study is social media: Instagram users who want to make purchase on Daniel Wellington watches. The sample of this research is 100 respondents with using the non-probability sampling method and researchers used a pretest step with 30 respondents. Data analysis techniques in this study are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination. The results of this study is indicate that there are positive influences and significant between attractive, trustworthiness, and expertise variables on consumer purchase intention to buying Daniel Wellington watches. Keywords : attractive, trustworthiness, expertise, consumer purchase intention.

Actions (login required)

View Item