PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK ADIDAS DI KOTA PALEMBANG

Tanjaya, Mikael Abdisa (2019) PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK ADIDAS DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

	Text (Cover) EM-2019-142020-Cover.pdf Download (722kB)
	Text (Abstract) EM-2019-142020-Abstract.pdf Restricted to Registered users only Download (44kB) | Request a copy
	Text (Table of Content) EM-2019-142020-Table of Content.pdf Restricted to Registered users only Download (56kB) | Request a copy
	Text (Chapter 1) EM-2019-142020-Chapter 1.pdf Restricted to Registered users only Download (192kB) | Request a copy
	Text (Chapter 2) EM-2019-142020-Chapter 2.pdf Restricted to Registered users only Download (116kB) | Request a copy
	Text (Chapter 3) EM-2019-142020-Chapter 3.pdf Restricted to Registered users only Download (166kB) | Request a copy
	Text (Chapter 4) EM-2019-142020-Chapter 4.pdf Restricted to Registered users only Download (172kB) | Request a copy
	Text (Conclusion) EM-2019-142020-Conclusion.pdf Restricted to Registered users only Download (116kB) | Request a copy
	Text (Reference) EM-2019-142020-Reference.pdf Restricted to Registered users only Download (111kB) | Request a copy
	Text (Attachment) EM-2019-142020-Attachment.pdf Restricted to Registered users only Download (687kB) | Request a copy
	Text (Complate) EM-2019-142020-Complate.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (Summary_id) EM-2019-142020-Summary_id.pdf Restricted to Registered users only Download (270kB) | Request a copy

Abstract

This study aims to analyze the effect of Product Quality and Brand Image on Purchasing Decisions of Adidas Sport shoes in the city of Palembang. The population in this study were all consumers in Palembang who used Adidas brand sport shoes. The number of samples in this study were 100 respondents and there were 4 respondents who could not be used so in this study the number of samples used was 96 respondents. The sampling technique in this study is non-probability sampling using purposive sampling, namely the sampling technique with certain considerations. Hypothesis testing uses the method of multiple linear regression analysis with the help of SPSS 20. The results showed that the Product Quality and Brand Image variables significantly influenced the Purchase Decision of Adidas brand sport shoes in the city of Palembang. Keywords: Product Quality, Brand Image, Purchasing Decisions.

Actions (login required)

View Item