PENGARUH KEPERCAYAAN, KOMITMEN, KOMUNIKASI, DAN PENANGANAN MASALAH TERHADAP LOYALITAS KONSUMEN PADA BIOSKOP CGV VETERAN PALEMBANG

., Mariadi (2019) PENGARUH KEPERCAYAAN, KOMITMEN, KOMUNIKASI, DAN PENANGANAN MASALAH TERHADAP LOYALITAS KONSUMEN PADA BIOSKOP CGV VETERAN PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The aim of this research is to determine the influence of trust, commitment, communication, and problem solving to consumer loyalty in watching at CGV cinema Palembang. This study uses relationship marketing theory with trust, commitment, communication, and problem solving as the dimenssions. The population is all people in Palembang, then the sample is people who ever watches at CGV cinema in Veteran Palembang. The ammount of sample is 100 respondents. The data analysis is multiple regression analysis to know the effect of trust, commitment, communication, and problem solving to consumer loyalty in watching at CGV cinema Palembang. The result showed that trust, commitment, and problem solving have a effect to consumer loyalty. But communication have no effect to consumer loyalty in watching at CGV cinema in Veteran Palembang. Keywords: trust, commitment, communication, problem solving, consumer loyalty

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