ANALISIS FAKTOR-FAKTOR DALAM BAURAN PEMASARAN DAN MUSIMAN YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN STUDI KASUS PADA CV.CAKRAWALA TUNGGAL SEJAHTERA PALEMBANG

Saragih, Roma Riezki Ricardo (2018) ANALISIS FAKTOR-FAKTOR DALAM BAURAN PEMASARAN DAN MUSIMAN YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN STUDI KASUS PADA CV.CAKRAWALA TUNGGAL SEJAHTERA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study was to analyze the influence of the promotion mix namely product, price, place, promotion and also season towards purchasing decions on CV. Cakrawala Tunggal Sejahtera Palembang. The population in this study are all the customers who come to CV. Cakrawala Tunggal Sejahtera Palembang. The number of sampel as taken by 100 respondents with a purposive sampling. The data analysis technique used is multiple regression analysis. The result of this study, based of multiple regression analysis showed that the promotion mix namely product, price, place, promotion have positive and significant effect on purchasing decisions on CV. Cakrawala Tunggal Sejahtera Palembang while the season has a negative and insignificant effect on purchasing decision. Keywords : Promotion Mix (Product, Price, Place, Promotion) and Season, Purchasing decisions.

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