TERHADAP NILAI PERUSAHAAN DENGAN STRATEGI DIVERSIFIKASI USAHA DAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL PEMODERASI

Noviyanti, Sherly (2018) TERHADAP NILAI PERUSAHAAN DENGAN STRATEGI DIVERSIFIKASI USAHA DAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL PEMODERASI. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the effect of Corporate Social Responsibility on firm’s value with business diversification strategy and managerial ownership as moderating variable. The population of this study are all manufacturing companies listed on Indonesia Stock Exchange in 2012-2016. Samples determined by purposive sampling method that produced a sample of 196 observation. Independent variable used in this research is Corporate Social Responsibility and dependent variable used is firm’s value. Moderating variable used in this research is business diversification strategy and managerial ownership. Data analysis techniques are classical assumption test, simple linear regression analysis and multiple regression analysis using Moderated Regression Analysis. The results show that CSR has an effect on firm’s value, diversification strategy is able to moderate the influence of CSR on firm’s value and managerial ownership does not moderate the influence of CSR on firm’s value. Keywords: Corporate Social Responsibility, Diversification Strategy, Managerial Ownership, Firm’s Value

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