ANALISIS PENGARUH ATRIBUT FISIK, HARGA, PROMOSI, FASILITAS OPERASI DAN PENGISIAN DAYA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO F1 DI PALEMBANG

Yanny, Sri (2017) ANALISIS PENGARUH ATRIBUT FISIK, HARGA, PROMOSI, FASILITAS OPERASI DAN PENGISIAN DAYA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO F1 DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the effect of physical attribute, price, promotion, charing-operating facilities on the purchasing power of Oppo F1 smartphones in Palembang. The population in this study was the entire community in Palembang city who purchase Oppo F1 in Palembang. Data method using questionnaire. The analysis technique used was multiple regression. The result of the analysis shows that there were significant influence on physical attribute, price, promotion, charing-operating facilitieson the purchasing power of Oppo F1 smartphones in Palembang by 57,1%. Keywords: physical attribute, price, promotion, charing-operating facilities, and purchasing decision

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