ANALISIS PENGARUH NEGARA ASAL DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN PADA BB CREAM ETUDE HOUSE DI PALEMBANG

Monika, Fransiska (2017) ANALISIS PENGARUH NEGARA ASAL DAN PERSEPSI KUALITAS TERHADAP MINAT PEMBELIAN PADA BB CREAM ETUDE HOUSE DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This research was conducted to know the influence of country of origin and perceived quality on purchasing intention at BB Cream Etude House in Palembang. This research was conducted in Palembang city, the sample taken as many as 100 people with purposive sampling method. The data were collected by distributing questionnaires using 5-point Likert scale. The analysis technique used is multiple linear regression. The result of this research shows that the variable of origin country have positive and significant effect to the purchasing intention in BB Cream Etude House in Palembang, the variable of the perception of quality have positive and significant effect to the purchasing intention in BB Cream Etude House in Palembang. This indicates that the country of origin and the perception of quality can increase purchasing intention in BB Cream Etude House in Palembang. Keywords: Country of origin, perceived quality and purchasing intention

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