PENGEMBANGAN BISNIS RUMAH MAKAN VETERAN STREET UNTUK MENINGKATKAN OMSET DENGAN INTEGRASI METODE SPACE, ANALISIS SWOT,DAN AHP

Yanson, Christoforus (2022) PENGEMBANGAN BISNIS RUMAH MAKAN VETERAN STREET UNTUK MENINGKATKAN OMSET DENGAN INTEGRASI METODE SPACE, ANALISIS SWOT,DAN AHP. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text (Cover)
TI-2022-1812025-cover.pdf
Restricted to Registered users only
Download (805kB)
[img] Text (Abstract)
TI-2022-1812025-abstract.pdf
Restricted to Registered users only
Download (243kB)
[img] Text (Table Of Content)
TI-2022-1812025-tableofcontent.pdf
Restricted to Registered users only
Download (281kB)
[img] Text (Chapter 1)
TI-2022-1812025-chapter1.pdf
Restricted to Registered users only
Download (553kB)
[img] Text (Chapter 2)
TI-2022-1812025-chapter2.pdf
Restricted to Registered users only
Download (465kB)
[img] Text (Chapter 3)
TI-2022-1812025-chapter3.pdf
Restricted to Registered users only
Download (422kB)
[img] Text (Chapter 4)
TI-2022-1812025-chapter4.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (Chapter 5)
TI-2022-1812025-chapter5.pdf
Restricted to Registered users only
Download (978kB)
[img] Text (Conclusion)
TI-2022-1812025-conclusion.pdf
Restricted to Registered users only
Download (170kB)
[img] Text (Reference)
TI-2022-1812025-reference.pdf
Restricted to Registered users only
Download (250kB)
[img] Text (Attachment)
TI-2022-1812025-attachment.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (Complete)
TI-2022-1812025-complete.pdf
Restricted to Repository staff only
Download (7MB)
[img] Text (Summary)
TI-2022-1812025-summary_id.pdf
Restricted to Registered users only
Download (593kB)

Abstract

Veteran Street Restaurant is a restaurant that provides a variety of foods from breakfast to snacks. The problem in this restaurant is the decline in turnover for the last 3 months, so it is necessary to increase the restaurant business with the SPACE (Strategic Position and Action Evaluation) method, SWOT analysis (Strength, Weakness, Opportunity, Threat), and AHP Decision Support Methods. (Analytical Hierarchy Process). Strategic planning is carried out by considering internal and external factors of the restaurant so that 10 alternative strategies are proposed, but only 3 strategies will be used based on AHP calculations, namely the strategy of adding food menus (0.301), implementing promotional strategies using social media (0.153), accepting strategies a certain number of pre-order system orders (0.146) which are implemented for 1 month (14 June – 14 July 2022). It was noted that after implementation, the turnover obtained by the Restaurant increased both compared to the last 3 months and last year in the same month. Restaurant turnover during implementation was IDR 66,172,000, which indicates an increase of IDR 12,461,000 compared to June 2021, while compared to July 2021 it was IDR 7,937,000. Keywords: Business Development ; SPACE ; SWOT ; and AHP

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Business Development ; SPACE ; SWOT ; and AHP
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
T Technology > TD Environmental technology. Sanitary engineering
Depositing User: Christoforus Yanson
Date Deposited: 06 Sep 2022 04:19
Last Modified: 25 Oct 2022 10:14
URI: http://eprints.ukmc.ac.id/id/eprint/8682

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.