ANALISIS PENGARUH GREEN PRODUCT TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN (SURVEI PADA MAHASISWA YANG MENGGUNAKAN PRODUK RAMAH LINGKUNGAN TUPPERWARE DI KOTA PALEMBANG)

Wongso, Devona (2016) ANALISIS PENGARUH GREEN PRODUCT TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN (SURVEI PADA MAHASISWA YANG MENGGUNAKAN PRODUK RAMAH LINGKUNGAN TUPPERWARE DI KOTA PALEMBANG). Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text (Cover)
EM-2016-122011-Cover.pdf
Download (893kB)
[img] Text (Abstract)
EM-2016-122011-Abstract.pdf
Restricted to Registered users only
Download (5kB)
[img] Text (Tableofcontent)
EM-2016-122011-Tableofcontent.pdf
Restricted to Registered users only
Download (96kB)
[img] Text (Chapter1)
EM-2016-122011-Chapter1.pdf
Restricted to Registered users only
Download (471kB)
[img] Text (Chapter2)
EM-2016-122011-Chapter2.pdf
Restricted to Registered users only
Download (260kB)
[img] Text (Chapter3)
EM-2016-122011-Chapter3.pdf
Restricted to Registered users only
Download (357kB)
[img] Text (Chapter4)
EM-2016-122011-Chapter4.pdf
Restricted to Registered users only
Download (392kB)
[img] Text (Conclusion)
EM-2016-122011-Conclusion.pdf
Restricted to Registered users only
Download (161kB)
[img] Text (Reference)
EM-2016-122011-reference.pdf
Restricted to Registered users only
Download (172kB)
[img] Text (Attachmant)
EM-2016-122011-Attachmant.pdf
Restricted to Registered users only
Download (814kB)
[img] Text (Complete)
EM-2016-122011-Complete.pdf
Restricted to Registered users only
Download (2MB)
[img] Text (Summary_id)
EM-2016-122011-Summary.pdf
Restricted to Repository staff only
Download (340kB)

Abstract

ABSTRACT This study aims to determine whether the variable green product to have an influence on the purchasing decisions of consumers who use environmentally friendly products Tupperware in Palembang. The population in this study are students who already buy and use environmentally friendly products Tupperware. The sample was students who were studying in 12 universities in the city of Palembang ( University of Sriwijaya, University of Muhammadiyah Palembang, University of Palembang, University of IBA, University of Tridinanti, University of Tamansiswa, University of Sjakhyakirti, University of PGRI Palembang, University of Kader Bangsa, University of Bina Darma, University of Indo Global Mandiri, and University of Catholic Musi Charitas) and already buy and use environmentally friendly products Tupperware. Samples numbered 96 respondents. To determine the effect of green product variables on consumer purchasing decisions, then the data analysis technique used is simple linear regression analysis. The results obtained found that green product variable positive and significant impact on purchasing decisions. Keywords: green product, purchasing decisions

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: green product; purchasing decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 11 May 2022 12:51
Last Modified: 11 May 2022 12:51
URI: http://eprints.ukmc.ac.id/id/eprint/7767

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.