ANALISIS PENGARUH SIKAP, NORMA, KONTROL, DAN PREFERENSI RISIKO TERHADAP MINAT MAHASISWA FAKULTAS EKONOMI DI KOTA PALEMBANG DALAM BERINVESTASI DI PASAR MODAL

Salim, Septian (2016) ANALISIS PENGARUH SIKAP, NORMA, KONTROL, DAN PREFERENSI RISIKO TERHADAP MINAT MAHASISWA FAKULTAS EKONOMI DI KOTA PALEMBANG DALAM BERINVESTASI DI PASAR MODAL. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT The purpose of this study is to examine the influence of attitude, norm, control, and risk preference to Palembang economics colleger’s intention to invest in capital market. This study uses Theory of Planned Behavior as the theory. The population is all of economics collegers in Palembang, then the sample is economic colleger from Musi Charitas Catholic University, Sriwijaya University, Muhammadiyah University in Palembang, and Economics Academy of Multi Data Palembang with 130 respondents. The data analysis is multiple regression analysis to know the effect of attitude, norm, control, and risk preference to intention of investation in capital market. This study also uses MSI (Method of Succession Interval) to transform ordinal scale to interval scale. The result showed that attitude, norm, and risk preference have positive and significant affect to intention of investation in capital market, then control does not affect. Keywords: attitude, norm, control, risk preference, intention

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: attitude;norm;control;risk preference;intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 11 May 2022 11:25
Last Modified: 11 May 2022 11:25
URI: http://eprints.ukmc.ac.id/id/eprint/7705

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