Pengaruh Modal Usaha, Harga Jual, dan Kebijakan PPKM Terhadap Pendapatan Pedagang di Pasar Lemabang Kota Palembang

Noveria, Sisilia Cristy (2022) Pengaruh Modal Usaha, Harga Jual, dan Kebijakan PPKM Terhadap Pendapatan Pedagang di Pasar Lemabang Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the partial effect of working capital, selling price, and PPKM policy on the income of traders in the Lemabang traditional market, Palembang city using quantitative research methods. The data used in this study is primary data with data collection techniques using a questionnaire. The population in this study were all traders in the Lemabang market, Palembang city, the sample selected was 100 traders using simple random sampling technique. The data analysis technique used is multiple linear regression analysis, as well as hypothesis testing using the F test, T test and the coefficient of determination (R2) test. The results showed that the working capital variable (X1) and the PPKM policy variable (X3) had a partial effect on the income of traders (Y), while the selling price (X2) did not affect the income of traders (Y). Keywords: Business Capital, Selling Price, PPKM Policy

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