PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AMIU (AIR MINERAL ISI ULANG) DI PALEMBANG

Wijaya, Sastra (2021) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AMIU (AIR MINERAL ISI ULANG) DI PALEMBANG. Undergraduate thesis, Univesitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine how the influence of product quality and price on purchasing decisions of AMIU (refill mineral water) in the city of Palembang. The research sample is 100 people. The data collection technique used in this research is a questionnaire technique (questionnaire). The analytical technique used in this study is quantitative analysis consisting of validity testing, reliability testing, classical assumption testing, multiple linear regression testing, testing the coefficient of determination, testing the F and t hypotheses. The results of this test are as follows: Product Quality and Price affect the Purchase Decision of AMIU (refill mineral water) in the city of Palembang. Keywords: Product Quality, Price, Purchase Decision, AMIU

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