PENGARUH PROMOSI PENJUALAN CASHBACK, DISKON, DAN GARANSI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TOKOPEDIA DI KOTA PALEMBANG

Saputra, Nico Chandreas (2021) PENGARUH PROMOSI PENJUALAN CASHBACK, DISKON, DAN GARANSI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TOKOPEDIA DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to prove and analyze the influence of cashback, discount, and product warranty sales promotion to purchasing decision of tokopedia user in Palembang city. The data used in this research are primary data. The population in this study are tokopedia user. The sampel in this study amounted to 100 respondents who had met the criteria using a purposive sampling technique. The analytical tool used in this study was the multiple linear regression analysis. The results of this research showed that cashback sales promotion, discount, and product warranty has a positive and significant effect on purchasing decision. Keywords : Cashback, Discount, Produk Warranty, Purchasing Decision

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