Pengaruh Brand Ambassador Dan Pengundian Berhadiah Terhadap Keputusan Pembelian Produk Kopi Luwak White Dan Hitam

Wijaya, Jetro (2021) Pengaruh Brand Ambassador Dan Pengundian Berhadiah Terhadap Keputusan Pembelian Produk Kopi Luwak White Dan Hitam. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to determine whether the Brand Ambassador and the Lucky Draw have an effect or not on the Purchase Decision for White and Black Kopi Luwak Products. This type of research is empirical research and the type of research is quantitative. The population in this study were people who drank coffee sachets. The sampling technique in this study used purposive sampling involving 100 respondents. Collecting data in this study using a questionnaire. The results obtained in this study are Brand Ambassadors and Lucky Draws have a significant influence on purchasing decisions for White and Black Kopi Luwak Products. Keywords: Brand Ambassador, Lucky Draw, Purchase Decision

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