Pengaruh Merek, Fitur Produk, Dan Desain Terhadap Keputusan Pembelian Laptop Untuk Kalangan Mahasiswa Di Kota Palembang

Valenetinus, Ardi (2015) Pengaruh Merek, Fitur Produk, Dan Desain Terhadap Keputusan Pembelian Laptop Untuk Kalangan Mahasiswa Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2015-112428-cover.pdf Download (431kB)
	Text (Abstract) EM-2015-112428-abstract.pdf Restricted to Registered users only Download (241kB) | Request a copy
	Text (Table of Content) EM-2015-112428-table of content.pdf Restricted to Registered users only Download (133kB) | Request a copy
	Text (Chapter 1) EM-2015-112428-chapter 1.pdf Restricted to Registered users only Download (481kB) | Request a copy
	Text (Chapter 2) EM-2015-112428-chapter 2.pdf Restricted to Registered users only Download (363kB) | Request a copy
	Text (Chapter 3) EM-2015-112428-chapter 3.pdf Restricted to Registered users only Download (491kB) | Request a copy
	Text (Chapter 4) EM-2015-112428-chapter 4.pdf Restricted to Registered users only Download (348kB) | Request a copy
	Text (Conclusion) EM-2015-112428-conclusion.pdf Restricted to Registered users only Download (134kB) | Request a copy
	Text (Reference) EM-2015-112428-reference.pdf Restricted to Registered users only Download (306kB) | Request a copy
	Text (Attachment) EM-2015-112428-attachment.pdf Restricted to Registered users only Download (903kB) | Request a copy
	Text (Complete) EM-2015-112428-complete.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (Summary_id) EM-2015-112428-summary_id.pdf Restricted to Registered users only Download (462kB) | Request a copy

Abstract

This study aimed to test whether the brand, product features, and design have positive and significant effect on Laptops purchasing decisions for the college students in the city of Palembang. The population in this study were college students in the city of Palembang.The sample in this study using purposive sampling method and number of samples used in this study were 270 respondents. This study uses reliability analysis, validity, classical assumption test, multiple linear regression, and hypothesis testing using the F test and t test. These results indicate that the presence of a positive and significant influence of the brand, product features (connectivity and mobility features, core technical features, value-added features, and peripherals specification feature) on Laptops purchase decisions for the college students in the city of Palembang. While design doesn’t significantly influence the Laptops purchasing decisions for the college students in the city of Palembang.

Actions (login required)

View Item