Pengaruh Lingkungan Ritel, Promosi Penjualan, Dan Fasilitas Untuk Menerima Pembayaran Dengan Kartu Plastik Terhadap Pembelian Impulsif Konsumen Di Kota Palembang

Tjahyadi, Miki (2015) Pengaruh Lingkungan Ritel, Promosi Penjualan, Dan Fasilitas Untuk Menerima Pembayaran Dengan Kartu Plastik Terhadap Pembelian Impulsif Konsumen Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study is to examine the effect of store environment, promotion sales and the facility to accept payment using a debt card or credit card impact to impulsive buying. Population on this research is the people of Palembang city and sample was determined by using purposive sampling methods. The sample size in this research was 100 sample. Testing hypotesis using simple linear regression with the help of program SPSS ver16.0. The results show that store environment, and promotion sales didn't affect positively impulsive buying while the facility to accept payment using a debt card or credit card affect positively to impulse buiyng.. The simultant test also shows that 3 independent variables was effecting the repurchase intention simultantly.

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