Analisis Piramida Ekuitas Merek Menurut Persepsi Pelanggan Telkomsel Untuk Produk Simpati

Turnip, Jefriman (2015) Analisis Piramida Ekuitas Merek Menurut Persepsi Pelanggan Telkomsel Untuk Produk Simpati. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2015-112447-cover.pdf Download (948kB)
	Text (Abstract) EM-2015-112447-abstract.pdf Restricted to Registered users only Download (92kB) | Request a copy
	Text (Table of Content) EM-2015-112447-table of content.pdf Restricted to Registered users only Download (104kB) | Request a copy
	Text (Chapter 1) EM-2015-112447-chapter 1.pdf Restricted to Registered users only Download (191kB) | Request a copy
	Text (Chapter 2) EM-2015-112447-chapter 2.pdf Restricted to Registered users only Download (276kB) | Request a copy
	Text (Chapter 3) EM-2015-112447-chapter 3.pdf Restricted to Registered users only Download (173kB) | Request a copy
	Text (Chapter 4) EM-2015-112447-chapter 4.pdf Restricted to Registered users only Download (351kB) | Request a copy
	Text (Conclusion) EM-2015-112447-conclusion.pdf Restricted to Registered users only Download (94kB) | Request a copy
	Text (Reference) EM-2015-112447-reference.pdf Restricted to Registered users only Download (92kB) | Request a copy
	Text (Attachment) EM-2015-112447-attachment.pdf Restricted to Registered users only Download (749kB) | Request a copy
	Text (Complete) EM-2015-112447-complete.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Summary_id) EM-2015-112447-summary_id.pdf Restricted to Registered users only Download (336kB) | Request a copy

Abstract

This study was conducted to determine customer perceptions of brand prepaid card Simpati in terms of Brand Salience , Brand Performance , Brand Imagery , Judgmen Brand , Brand Felling and Brand Resonance Felling. This type of research is a kind of field study research through surveys. The sample used in this study is prabyar card users Simpati total of 110 respondents who are on the large hill area, demang lebar daun, perumnas, bukit siguntang and the kilometer 10 of Palembang and the sampling technique used was cluster sampling. Based on the descriptive test which is done through the analysis of average scores, results from this study indicate that the perception of sympathy prepaid card customers arriving at Brand Judgmen (buyer based on ratings). These results indicate that consumers are users of mobile brand sympathy card is the buyer based on ratings because most consumers who use the brand Simpati to first assess the Simpati brand based on the quality of the brand, the credibility of the brand, brand consideration and superiority of the brand. While the smallest average is Brand Resonance (buyer because the nature of the relationship which is owned dngan brand) .This indicate where the average consumer who eiliki nature of the relationship with the brand sympathy is low because consumers assume they are not in tune with the brand.

Actions (login required)

View Item