Efektifitas Pemasaran Electronic Word-Of-Mouth Dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen Online Game Di Situs Jejaring Sosial Facebook

Suherman, Derry Maxcevy (2015) Efektifitas Pemasaran Electronic Word-Of-Mouth Dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen Online Game Di Situs Jejaring Sosial Facebook. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2015-102210-cover.pdf Download (1MB)
	Text (Abstract) EM-2015-102210-abstract.pdf Restricted to Registered users only Download (99kB) | Request a copy
	Text (Table of Content) EM-2015-102210-table of content.pdf Restricted to Registered users only Download (230kB) | Request a copy
	Text (Chapter 1) EM-2015-102210-chapter 1.pdf Restricted to Registered users only Download (355kB) | Request a copy
	Text (Chapter 2) EM-2015-102210-chapter 2.pdf Restricted to Registered users only Download (318kB) | Request a copy
	Text (Chapter 3) EM-2015-102210-chapter 3.pdf Restricted to Registered users only Download (209kB) | Request a copy
	Text (Chapter 4) EM-2015-102210-chapter 4.pdf Restricted to Registered users only Download (718kB) | Request a copy
	Text (Conclusion) EM-2015-102210-conclusion.pdf Restricted to Registered users only Download (101kB) | Request a copy
	Text (Reference) EM-2015-102210-reference.pdf Restricted to Registered users only Download (170kB) | Request a copy
	Text (Complete) EM-2015-102210-complete.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Summary_id) EM-2015-102210-summary_id.pdf Restricted to Registered users only Download (520kB) | Request a copy

Abstract

Word Of Mouth is the process by transfer of information from individual to individual through verbal communication, which could be as simple as being told about something to someone. Telling stories is a common form of communication word-of-mouth where someone tell others about real events or fictitious either directly or using electronic communication media. Author here to learn about the influence of electronic WOM marketing on consumer purchasing decisions on social networks online games. By using SPSS version 18, the cross table shows that the Gender and Late Education has influence with the purchase decisions of consumers, what games is it played predispose a person to find out information about the gaming products from friends / family, what Game is it affect satisfied or not consumer after the purchase / subscription.

Actions (login required)

View Item