PENGARUH FUNCTIONAL VALUE, EMOTIONAL VALUE DAN SOCIAL VALUE TERHADAP PERILAKU GAMER DALAM MEMUTUSKAN PEMBELIAN PRODUK VIRTUAL

Vandra, Gunawan (2021) PENGARUH FUNCTIONAL VALUE, EMOTIONAL VALUE DAN SOCIAL VALUE TERHADAP PERILAKU GAMER DALAM MEMUTUSKAN PEMBELIAN PRODUK VIRTUAL. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text (Cover)
EM-2021-1722005-Cover.pdf
Download (911kB)
[img] Text (Abstract)
EM-2021-1722005-Abstract.pdf
Restricted to Registered users only
Download (29kB) | Request a copy
[img] Text (Tableofcontent)
EM-2021-1722005-Tableofcontent.pdf
Restricted to Registered users only
Download (108kB) | Request a copy
[img] Text (Chapter1)
EM-2021-1722005-Chapter1.pdf
Restricted to Registered users only
Download (232kB) | Request a copy
[img] Text (Chapter2)
EM-2021-1722005-Chapter2.pdf
Restricted to Registered users only
Download (378kB) | Request a copy
[img] Text (Chapter3)
EM-2021-1722005-Chapter3.pdf
Restricted to Registered users only
Download (133kB) | Request a copy
[img] Text (Chapter4)
EM-2021-1722005-Chapter4.pdf
Restricted to Registered users only
Download (426kB) | Request a copy
[img] Text (Conclusion)
EM-2021-1722005-Conclusion.pdf
Restricted to Registered users only
Download (40kB) | Request a copy
[img] Text (Reference)
EM-2021-1722005-Reference.pdf
Restricted to Registered users only
Download (91kB) | Request a copy
[img] Text (Attachment)
EM-2021-1722005-Attachment.pdf
Restricted to Registered users only
Download (999kB) | Request a copy
[img] Text (Complete)
EM-2021-1722005-Complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[img] Text (Summary_id)
EM-2021-1722005-Summary_id.pdf
Restricted to Registered users only
Download (423kB) | Request a copy

Abstract

The purpose of this study is to analyze and prove empirically whether functional value, emotional value and social value affect gamers' behavior in deciding to purchase virtual products. This type of research is a field study. The population in this study are people who play online games in Indonesia. The sampling technique in this study used a purposive sampling technique involving 120 respondents. The analysis technique in this study uses multiple regression while to test the hypothesis the t test and F test are used. The results in this study indicate that functional value and emotional value have a positive and significant effect on gamer behavior in deciding to purchase virtual products. Meanwhile, social value has a negative and insignificant effect on gamer behavior in deciding to purchase virtual products. Keywords: Functional Value, Emotional Value, Social Value, Purchase Decision Microtransaction,Virtual Product

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Functional Value, Emotional Value, Social Value, Purchase Decision Microtransaction,Virtual Product
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
B Philosophy. Psychology. Religion > BF Psychology > Psychology
B Philosophy. Psychology. Religion > BF Psychology > Affection. Feeling. Emotion
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1325 not found.
Date Deposited: 03 Mar 2021 04:43
Last Modified: 04 Mar 2021 03:12
URI: http://eprints.ukmc.ac.id/id/eprint/5275

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.