Pengaruh Kualitas Pelayanan Terhadap Kesetiaan Pelangganpt.Garuda Indonesia,Tbk Palembang

., Felicia (2015) Pengaruh Kualitas Pelayanan Terhadap Kesetiaan Pelangganpt.Garuda Indonesia,Tbk Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The study aims to examine the relationship of service quality and customer loyalty towards Garuda Indonesia airline. The population of this study is Garuda Indonesia customer. The samples of this study determined using by purposive sampling. The samples were obtained 100 respondens. The hypotesis by using multiple linear regression with the Statistic For Social Source (SPSS) version 17.0. The results of this study showed service quality that consist of Tangible, Reliability, Responsiveness, Assurance, and Emphaty affects customer loyalty towards Garuda Indonesia airline.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Service quality, Tangible, Reliability, Responsiveness, Assurance, Emphaty, and Curtomer loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Gabriel Valencia
Date Deposited: 18 Feb 2021 07:35
Last Modified: 18 Feb 2021 07:35
URI: http://eprints.ukmc.ac.id/id/eprint/5072

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