Analisis Pengaruh Gaya Hidup Dan Fashion Involvement Terhadap Perilaku Pembelian Impulsif Produk T-Shirt Nevada Di Matahari Departement Store PSx Palembang

Falentina, Felisia (2015) Analisis Pengaruh Gaya Hidup Dan Fashion Involvement Terhadap Perilaku Pembelian Impulsif Produk T-Shirt Nevada Di Matahari Departement Store PSx Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Along with the development of this aspect of fashion when growing on daily life in the city of Palembang and other cities. Palembang is a city taht is experiencing such rapid progress in the field of economy. It can be seen from one aspect, namely the development of a person’s lifestyle and fashion taste began rising toward higher. With increasing fashion sense in Palembang, tehn increasing the presence of the mall in the city of Palembnag. He presence of this mall because it is driven by the people prefer shopping in a mall or shopping center, boutique, factory outles, hangout, and departement stores, because the product it considered higher quality and fashionable.Based on background, teh purpose of this study was to influence of lifestyle and fashion involvement, impulsive buying behavior on the product T-Shirt Nevada. Researchers using purposive sampling and analysis of the data used in multiple linear regression with the F test and t test and classical assumption. He result showed that lifestyle have a significant effect on the behavior of impulsive buying T-Shirt Nevada product of 0.002 and significant influence of fashion involvement with impulsing buying behavior on the product T-Shirt Nevada 0.000

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