Adversity Quotient dan Kepuasan Kerja Tenaga Marketing Otomotif Kota Palembang di Era Pandemi Covid-19

Ony, Johan Gunady and Angwen, Joanita (2020) Adversity Quotient dan Kepuasan Kerja Tenaga Marketing Otomotif Kota Palembang di Era Pandemi Covid-19. Project Report. Universitas Katolik Musi Charitas, Palembang. (Unpublished)

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengukur tingkat adversity quotient dan pengaruhnya terhadap kepuasan kerja tenaga marketing otomotif Palembang di era pandemi covid-19. Populasi dalam penelitian ini adalah tenag marketing otomotif (mobil) di kota Palembang. Sampel penelitian ditentukan dengan menggunakan teknik non probability sampling yaitu convenience sampling yaitu sebanyak 75 orang responden. Hasil penelitian ini menunjukkan bahwa tenaga marketing otomotif di kota Palembang didominasi oleh tipe Campers dengan tingkat adversity quotient sedang. Penelitian ini juga menunjukkan bahwa adversity quotient berpengaruh positif dan signifikan terhadap kepuasan kerja tenaga marketing otomotif kota Palembang di era pandemi Covid-19.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Adversity Quotient dan Kepuasan Kerja
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Research Report > Management Study Program
Depositing User: Mr Johan Gunady Ony
Date Deposited: 23 Apr 2025 02:39
Last Modified: 23 Apr 2025 02:39
URI: http://eprints.ukmc.ac.id/id/eprint/4769

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