Pengaruh Biaya R&D Dan Biaya Iklan Terhadap Kinerja Laba

., Kusmawati Pengaruh Biaya R&D Dan Biaya Iklan Terhadap Kinerja Laba. Project Report. UNIKA Musi Charitas. (Unpublished)

	Text cover.pdf Restricted to Registered users only Download (1MB)
	Text bab 1-dikonversi.pdf Restricted to Registered users only Download (38kB)
	Text bab 2 conversi.pdf Restricted to Registered users only Download (115kB)
	Text bab 3.pdf Restricted to Registered users only Download (147kB)
	Text bab 4.pdf Restricted to Registered users only Download (237kB)
	Text bab 5.pdf Restricted to Registered users only Download (431kB)
	Text bab 6.pdf Restricted to Registered users only Download (144kB)
	Text bab 7.pdf Restricted to Registered users only Download (147kB)
	Text daftar pustaka.pdf Restricted to Registered users only Download (268kB)
	Text lampiran.pdf Restricted to Registered users only Download (3MB)

Abstract

The main firm’s goal according to theory of the firm is to maximize profit of the firm. Firm can increase owners’ and stockholder’ wealth by increasing the performance of profit. The performance of profit the firm can be influenced by many factors, among them research anddevelopment intensity and advertising intensity. The purpose of this study was to obtain empirical evidence of the effect of R&D and advertising expense to to performance of profit. The population used in this study is manufacture company in Indonesan stock exchange during the period 2016-2018. The sampling technique using purposive sampling method and obtained sample 48 of manufacture company. The method used is quantitative research method. For the method of data analysis using multiple linear regression analysis. As for data processing using IBM SPSS 23.0 The results showed R&D expense didnt have affet on performance of profit. Whereas advertising expensehave affect on performance of profit Keyword: R&D espense, advertising expense, and performance of profit

Actions (login required)

View Item