Analisis Pengaruh Dimensi Customer Delight Terhadap Customer Loyalty Pada Toko Perhiasan Samaria Di Palembang

Wijaya, Ruth Shenny (2018) Analisis Pengaruh Dimensi Customer Delight Terhadap Customer Loyalty Pada Toko Perhiasan Samaria Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

Many competitors offer the same thing. It becomes a challenge for entrepreneurs to keep their customers for keep loyal. Customer loyalty can be incresed by customer delight. The purpose of this study is to analyze effect customer delight on customer loyalty at Toko Perhiasan Samaria in Palembang. In this study using 100 respondents taken with purposive sampling technique. The data in this study were obtained by using questionnaires. The results in this study indicate that customer delight variables consisting of justice, esteem and finishing touch have a positive and significant influence on customer loyalty at Toko Perhiasan Samaria in Palembang.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: justice, esteem, finishing touch, customer loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 23 Aug 2019 01:31
Last Modified: 23 Aug 2019 01:31
URI: http://eprints.ukmc.ac.id/id/eprint/3029

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