Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Loyalitas Pelanggan Kartu Telkomsel Simpati

Jullius, Jastin Ade (2014) Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Loyalitas Pelanggan Kartu Telkomsel Simpati. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

	Text EM-2014-102012-cover.pdf Download (2MB)
	Text EM-2014-102012-abstract.pdf Download (200kB)
	Text EM-2014-102012-tableofcontent.pdf Download (1MB)
	Text EM-2014-102012-chapter1.pdf Download (1MB)
	Text EM-2014-102012-chapter2.pdf Restricted to Repository staff only Download (3MB)
	Text EM-2014-102012-chapter3.pdf Restricted to Repository staff only Download (1MB)
	Text EM-2014-102012-chapter4.pdf Restricted to Repository staff only Download (3MB)
	Text EM-2014-102012-conclusion.pdf Download (636kB)
	Text EM-2014-102012-reference.pdf Download (417kB)
	Text EM-2014-102012-attachment.pdf Restricted to Repository staff only Download (2MB)
	Text EM-2014-102012-complete.pdf Restricted to Repository staff only Download (3MB)
	Text EM-2014-102012-summary_id.pdf Restricted to Repository staff only Download (603kB)

Abstract

This study aimed to examine the effect of product quality, service quality, promotion of customer loyalty telkomsel simpati card . The population in this study are all customers or users of telkomsel simpati card . The sample set by using purposive sampling method . The sample was of 60 respondents was obtained . Hypothesis testing using multiple regression analysis with SPSS ver. 16.0. This study qualifies the validity, reliability, normality test, multikoliniaritas, and free from heteroscedasticity. From the regression equation , the value of the adjusted R square of 27.1 percent this means that 27.1 percent customer loyalty telkomsel simpati can be explained by the quality of products , quality services , and promotions . Based on the results of the T test , the independent variables were the most dominant influence customer loyalty is the quality of service is 0,001 . It can be concluded that both the tensile of data variable product quality , service quality , and promotion are all positive effect on customer loyalty.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	quality of product , quality of service , promotion and customer loyalty.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	10 Aug 2019 01:53
Last Modified:	10 Aug 2019 01:53
URI:	http://eprints.ukmc.ac.id/id/eprint/2986

Actions (login required)

View Item