Analisis Pengaruh Kualitas Produk, Harga, Dan Efektivitas Iklan Versi Ayah Dan Dika Terhadap Keputusan Pembelian Pasta Gigi Pepsodent

., Stefanus (2013) Analisis Pengaruh Kualitas Produk, Harga, Dan Efektivitas Iklan Versi Ayah Dan Dika Terhadap Keputusan Pembelian Pasta Gigi Pepsodent. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

[img] Text
EM-2013-092008-cover.pdf
Download (736kB)
[img] Text
EM-2013-092008-abstract.pdf
Download (151kB)
[img] Text
EM-2013-092008-tableofcontent.pdf
Download (510kB)
[img] Text
EM-2013-092008-chapter1.pdf
Download (1MB)
[img] Text
EM-2013-092008-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092008-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092008-chapter4.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092008-conclusion.pdf
Download (257kB)
[img] Text
EM-2013-092008-reference.pdf
Download (173kB)
[img] Text
EM-2013-092008-complete.pdf
Restricted to Repository staff only
Download (945kB)
[img] Text
EM-2013-092008-summary_id.pdf
Restricted to Repository staff only
Download (343kB)

Abstract

This study aimed to examine the effect of quality product, price and advertising effectiveness version Ayah Adi and Dika on consumers in making purchasing toothpaste Pepsodent. The stronger the product quality, price and advertising effectiveness Pepsodent toothpaste, then it will be able to influence the attitudes of consumers in making purchasing decisions that positively impact the customer and for the company. . The population in this study was the use Levi's products. The sample obtained in this study was 100 respondents. Hypothesis testing using multiple regression analysis with SPSS ver. 16.0. The test results showed that quality product (X1), price (X2), advertising effectiveness (X3) have an influence on purchasing decisions on toothpaste Pepsodent.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: quality product, price, advertising effectiveness, purchasing decisions, Pepsodent.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 20 Jul 2019 02:54
Last Modified: 20 Jul 2019 02:54
URI: http://eprints.ukmc.ac.id/id/eprint/2916

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.