APLIKASI THEORY OF REASONED ACTION TERHADAP MINAT PENGUSAHA MIKRO DI KOTA PALEMBANG UNTUK MENYELENGGARAKAN PEMBUKUAN SEDERHANA

Sulistyawati, MF Sri and Gunawan, Andrew (2019) APLIKASI THEORY OF REASONED ACTION TERHADAP MINAT PENGUSAHA MIKRO DI KOTA PALEMBANG UNTUK MENYELENGGARAKAN PEMBUKUAN SEDERHANA. Project Report. Unika Musi Charitas Palembang, Palembang. (Unpublished)

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Abstract

ABSTRAKSI Penelitian yang dilaksanakan mencoba mengkaji dan menganalisis “Aplikasi Theory of Reasoned Action Terhadap Minat Pengusaha Mikro di Kota Palembang Untuk Menyelenggarakan Pembukuan”. Responden penelitian Pengusaha Mikro di Kota Palembang dan yang memenuhi kelengkapan pengisian hanya 75 orang. Hasil Analisis Teknik analisis menggunakan analisis kuantitatif dan kualitatif. Metode Penelitian adalah studi kasus.Teknik Pengambilan Sampel adalah purposive sampling. Hasil analisis variabel sikap terhadap perilaku berpengaruh terhadap minat pengusaha mikro untuk menyelenggarakan pembukuan, begitu juga variabel norma subjektif, terlihat dari nilai signifikansinya lebih kecil dari yang disyaratkan. Hasil penelitian diharapkan bisa bermanfaat untuk peningkatan kemauan untuk menyelenggarakan pembukuan. Sebagai masukan bagi berbagai kebijakan yang diperlukan guna kemajuan dan kelangsungan kehidupan pengusaha mikro di Kota Palembang. Bagi peneliti selanjutnya penelitian ini sebagai bahan informasi guna penelitian yang akan dilaksanakan di masa mendatang dengan mengkombinasi variabel lain diluar variabel-variabel yang telah diteliti. Kata Kunci : Theory of Reasoned Action, Sikap Perilaku, Minat, Norma Subyektif. ABSTRACT The research conducted tried to examine and analyze the "Application of the Theory of Reasoned Action Against the Interest of Micro Entrepreneurs in Palembang City to Organize Bookkeeping". The respondents of the Micro Entrepreneur research in the city of Palembang and those who fulfill the requirements were only 75 people. Analysis Results Analysis techniques use quantitative and qualitative analysis. The Research Method is a case study. The Sampling Technique is purposive sampling. The results of the analysis of attitude toward behavior variables influence the interest of micro entrepreneurs to hold bookkeeping, as well as subjective norm variables, it can be seen from the significance value smaller than required. The results of the study are expected to be useful for increasing the willingness to hold books. As input for various policies needed for the progress and continuity of the life of micro entrepreneurs in the city of Palembang. For the next researcher, this research is an information material for research to be carried out in the future by combining other variables beyond the variables studied. Keywords: Theory of Reasoned Action, Attitude (Interest), Subjective Norms.

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