Telapary, Yohanes Martin (2026) Pengaruh Literasi Keuangan, Bias Perilaku dan Kemudahan Akses Digital Terhadap Minat Investasi Saham Pada Mahasiswa di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
![[img]](http://eprints.ukmc.ac.id/style/images/fileicons/text.png) |
Text (EA-2026-2221076-summary_id)
EA-2026-2221076-summary_id..pdf Restricted to Registered users only Download (271kB) | Request a copy |
|
Text (EA-2026-2221076_complete)
EA-2026-2221076-complete..pdf Restricted to Repository staff only Download (2MB) | Request a copy |
Abstract
The development of the Indonesian capital market and the convenience of digital technology have increased opportunities for young people to engage in stock investment. University students constitute a significant group for study, as their investment interest can be influenced by financial literacy, psychological tendencies, and ease of access to digital technology. This study aims to analyze the influence of financial literacy, behavioral bias, and ease of digital access on stock investment interest among university students in Palembang City. A quantitative approach with a causal-associative research design was employed. Primary data were collected via Likert-scale questionnaires distributed to 106 students selected through purposive sampling and subsequently analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that financial literacy has a significant negative effect on stock investment interest, whereas behavioral bias has a significant positive effect. Ease of digital access also has a significant positive effect and represents the variable with the largest influence coefficient. Collectively, the three variables significantly influence stock investment interest with an F-value of 60.906 and a significance level of 0.000 and account for 65.6% of the variation in investment interest. The study concludes that students investment interest is shaped by cognitive, psychological, and technological factors. Future research is advised to consider variables beyond the scope of this study's model.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Financial Literacy, Behavioral Bias, Ease Of Digital Access, Investment Interest, Stocks |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Theses - S1 > Accounting Study Program |
| Depositing User: | Yohanes Martin Telapary |
| Date Deposited: | 21 Sep 2026 08:24 |
| Last Modified: | 21 Sep 2026 08:24 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/16731 |
Actions (login required)
 |
View Item |
