Lim, Fanny (2026) Pengaruh Loss Aversion, Sentimen Pasar, dan Herding Behavior Terhadap Keputusan Berinvestasi. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to examine the influence of loss aversion, market sentiment, and herding behavior on investment decisions with a focus on stock investors. The data used is primary data. The population in this study consists of investors who have stock accounts and have conducted transactions as investors for at least the past month. The sampling technique used was purposive sampling, resulting in 111 respondents as the study sample. Hypothesis testing was conducted using multiple linear regression analysis. The results of this study indicate that loss aversion does not have a significant effect on investment decisions; however, market sentiment and herding behavior have a significant effect on investment decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Loss aversion, Market sentiment, Herding behavior, Investment decisions |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance L Education > L Education (General) |
| Divisions: | Theses - S1 > Accounting Study Program |
| Depositing User: | Fanny Lim |
| Date Deposited: | 19 Aug 2026 01:17 |
| Last Modified: | 19 Aug 2026 01:17 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/16249 |
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